The NRB show is the largest hospitality trade exhibition in the north. Moorfield Media has owned the show for four years, overseeing its fast growth. The brief in the last two years was; develop the campaign, capitalising on
its increasing popularity and its high
profile visitors.
Having worked on the NRB account for four years, Glorious was able to use its knowledge and experience when working with Moorfield to develop new campaigns. We used leading individuals from the hospitality sector, with testimonials, adding further credibility to the exhibition. Glorious also commissioned and art directed all photography.
"The guys at Glorious have become an integral part of the Northern Restaurant and Bar exhibition team and have undoubtedly contributed to the event’s doubling in size over the last three years. Their operational management of our print, mailing and insertion campaign has been outstanding and this year, with the most open brief yet, they have created a campaign which has contributed to a 280% increase in pre-show visitor registrations."
Thom Hetherington, Managing Director,
Moorfield Media