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The Brief

After demonstrating a combination of insight and passion, we were tasked with helping support Greater Manchester’s new suicide prevention programme’s ambition to reduce suicide across our ten boroughs.

The campaign was commissioned by the Greater Manchester Health and Social Care Partnership (GMHSCP), supported by the Mayor of Greater Manchester Andy Burnham and partners including NHS, councils, emergency services, Armed Forces’ veterans, voluntary groups such as Samaritans, LGBT Foundation and many others, to carry out a range of focus groups with some of the most at risk groups.

Campaign identity - animated

Our Response

Each year over 200 people take their own life across Greater Manchester; men, women, parents, children, friends and colleagues. It was clear that it was time to tackle this most sensitive of subjects.

Through a combination of our own research and insight gained from the invaluable and truly humbling focus groups, held with people from the most at risk groups, we presented a range of creative directions for discussion. These sessions helped shape the final campaign proposition, ‘shining a light on suicide’. And it was clear that aswell as highlighting the subject, we must be bold and direct with our messaging and convey a sense of positivity, in that we all have a part to play in helping prevent suicide.

Working with a range of creative partners, we photographed iconic locations at across Greater Manchester such as Salford Lads Club, the Imperial War Museum and Wigan Rugby League Stadium. The shots were taken at dawn to symbolise the journey from dark to light. This was supported by a campaign film and supporting personal stories from people with experience of suicide.

We created a range of printed materials and social content to be used by individuals, influencers, groups and stakeholders to support the campaign and increase awareness. In addition we played an influential role in supporting the comms team at GMHSCP to successfully deliver a launch event at Salford University at Media City.

Campaign images

Campaign posters

Campaign promotional film

Donna's story

Danny's story

Rebecca's story

Campaign launch event

Social media content

Outdoor advertising

Glorious Creative showed a high level of insight, clearly demonstrating how much research they had undertook to understand the brief. They are particularly accommodating and flexible, making sure we delivered the campaign within an extremely tight deadline.

As a result, our campaign has out-performed any other campaign we have launched on social media, yet was delivered on the smallest budget.

Zoe O'Neill Head of Engagement

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