'Samey' was how Media Four described promotional material in the communications sector. The main objective within the brief was for us to take a more novel approach.
Most video production brochures rely on the theme of motion. We exploited 'Four' as a theme. 'Per-four-mance', 'Four-midable' and 'Noncon-four-mist,' were the words that sold the brief all complemented with unusual photography.