Design the UK's first paid-for quality weekly newspaper. The paper would target AB readers, "would sit comfortably alongside quality dailies on the newsstands" and look serious, intelligent, and modern.
We created a classic masthead, clean and easily identifiable on newsstands. The cover was simple, in a European style, and avoided the over-use of promotions. We designed a paper with a strong structure, clean lines and excellent legibility.
"Appointing a design agency was a key decision prior to launching. We needed a strong brand - from a standing start. The team had the passion and the experience. The agency's efforts matched their original presentation. We always enjoyed working with the team."
Nick Jaspan
Managing Director, The North West Enquirer