The UK’s leading refractory specialists needed a new suite of corporate literature for its new sales drive. They also wanted to achieve a more consistent ‘corporate’ look and feel to their communications, both internal and external.
The literature was assessed and then split into a series of brochures that addressed a specific market, rather than create one generic brochure for all. This would maximise the effectiveness of the material, with each one remaining focussed and totally relevant to the target market; both in terms of sub-sector and geography. Each brochure was both comprehensive and insightful, while remaining clean with good use of white space.