A strong identity is a valuable asset.
To an arts organisation, it's about maximising profile and making sure financial backers are left in no doubt of its hard work. In business, it helps raise profile among shareholders and institutions. It can raise the profile and value before a sale. It can signify the start of a new era. It can spearhead a new business drive.
What is undeniable is that identity should always come first. The creation of a considered identity and its strategic implementation makes a difference* which is why 71% of fast growing companies said design was integral to their success and 80% of large/medium sized companies said design contributed to their competitiveness and increasing market share**.
Take it seriously and you'll reap the rewards.
*1st for Strategic Thinking. North of England Design Consultancy of the Year
** Design Council