Workinc, a dynamic and ambitious new venture, from established Leeds based property business Parklane Group, wanted to create a distinctive and forward-thinking brand that differentiated them from the competition and clearly communicated its USPs in order to penetrate a highly competitive, ever-expanding market.
Following a review of established businesses already offering co-working spaces, and gaining a more comprehensive understanding of what companies, from start-ups to corporates, demand from such spaces, we set about creating a brand that would resonate in a more meaningful manner with the target audience.
Rather than simply selling ‘desk space’, we focused on creating co-working communities, placing Workinc at the forefront of the co-working ethos, that is redefining how an increasing number of entrepreneurial start-ups and corporates are choosing to work.
The results deliver a modern, dynamic and confident brand, that clearly communicates the advantages and benefits of working out of collaborative, stimulating and rewarding environments, providing a viable alternative to traditional office space.
Workinc Stratford, the first space to launch in the heart of London’s East End, has experienced an excellent start; all dedicated desks and two person hubs are sold and there is good take up on hot desks too.
If you like what we did for Workinc maybe we could do something for you.
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