Janine Stone was one of our first clients some 18 years ago.
Our relationship has been sustained by rising to the often demanding challenges, they set us. The most recent had two aspects to it. The first was to emphasis the totality of their offer and add a sense of pure elegance by updating their brand mark.
The second was to validate the new positioning line we developed, ‘exceptional without exception’, to elevate the product and service offer.
To communicate the Janine Stone proposition of ‘from concept to completion’ we added & Co. to the Janine Stone brand mark. This was to move from the perception of a single, celebrated interior designer, to the proposition of a team of architects, craftsmen builders and project managers.
To validate the brand promise of ‘exceptional without exception’ we produced a high end ‘art book’ with a number of visual analogies that expressed the ethos and attributes of the company. The analogies drew comparison with the creativity, expertise, dedication, distinctiveness and client-centred bespoke approach of Janine Stone & Co. They also perfectly complimented the outstanding projects featured creating a truly unique publication.
The response from Janine Stone herself, was that she was absolutely delighted with the end product. Praise indeed from one of the leading interior designers on the international scene.
If you like what we did for the Janine Stone, maybe we could do something for you.
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