The Brief

A West Midlands based chemical company who manufacture industrial cleaning products, approached us to help name, brand and package a new range of cleaning products for the domestic market.

Name and Identity

Our Response

With a combination of industrial strength and domestic finesse, we took inspiration from the phrase ‘an iron fist in a velvet glove’. The relatively high price point also directed us towards a stylish visual execution. Distinguishing each ‘collection’ via a sophisticated colour palette. Helping the company successfully launch a premium product from scratch.

Packaging, Art Direction and Photography

The Outcome

From a blank piece of paper and a modest budget, we helped create a credible, desirable brand which has attracted interest from retailers not just in the UK but as far afield as China, enabling the brand to be stocked on the shelves of a renowned national high-street chain.

Interested in Glorious Thinking?

If you like what we did for Multichem Solutions maybe we could do something for you.

Sign up to our mailing list here

Mailing List

Sign up to our mailing list to receive all the latest news.

  • This field is for validation purposes and should be left unchanged.

Check out our privacy policy for the full story on how we protect & manage your submitted data.