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The Brief

A West Midlands based chemical company who manufacture industrial cleaning products, approached us to help name, brand and package a new range of cleaning products for the domestic market.

Name and Identity

Our Response

With a combination of industrial strength and domestic finesse, we took inspiration from the phrase ‘an iron fist in a velvet glove’. The relatively high price point also directed us towards a stylish visual execution. Distinguishing each ‘collection’ via a sophisticated colour palette. Helping the company successfully launch a premium product from scratch.

Packaging, Art Direction and Photography

The Outcome

From a blank piece of paper and a modest budget, we helped create a credible, desirable brand which has attracted interest from retailers not just in the UK but as far afield as China, enabling the brand to be stocked on the shelves of a renowned national high-street chain.

Interested in Glorious Thinking?

If you like what we did for Multichem Solutions maybe we could do something for you.