Many NHS organisations face a continual challenge when it comes to recruiting and retaining staff at all levels of experience. We were tasked with creating a memorable and easy to use website and supporting material that would aid in HPFT’s recruitment drive.
We took inspiration from HPFT’s existing ‘As One’ brand. By utilising the kite as a metaphor for progression and achievement, potential staff are encouraged to take their career to new heights.
This was delivered primarily through a website which embraced the geographical spread of Trusts under HPFT’s control. Furthermore, we created a series of staff ‘day in the life’ films which captured their passion and commitment – inspiring future employees to consider starting or developing their career with HPFT. In addition, we compiled a comprehensive image library that showcased staff going about their daily business.
Within its first year, the results were evident. The recruitment drive showed a 24% net increase in staff and the vacancy rate reduced from 17% to 11.99% as a whole, which was a very positive achievement.
If you like what we did for HPFT maybe we could do something for you.