It’s impossible to predict the future, but against a backdrop of an ageing population with complex needs and limited funding, radical change is needed. On a regional level, the Caring Together programme was created with the purpose of canvassing the needs and opinions of local people and health and social care professionals, putting them at the centre of delivering a new system across Eastern Cheshire fit for the future.
Our role was to communicate important and sometimes challenging information across a range of channels, in a way which could be positively and clearly understood.
We worked closely with an illustrator to develop a suite of characters representative of the area, punctuated with local reference points in order to resonate with the target audience. By creating these assets, we were able to communicate a diverse range of information; from the need to tackle local health inequalities to the structure of the health and social care landscape itself.
The positive and upbeat illustration style allowed us to convey the necessary information in a way which reflected the forward-looking, progressive tone of the content. The result was a campaign which clearly demonstrated that local people and their feedback was at the heart of a radical plan to transform health and social care across the region.
If you like what we did for Eastern Cheshire CCG maybe we could do something for you.