Buxton Festival isn’t just another regional arts event and it’s been acknowledged as one of the UK’s best tourism experiences and has been described by The Independent as ‘one of the UK’s best arts festivals’. But they felt they were in need of a new look and feel for their marketing materials. We suggested the time was right for a rebrand and they agreed.
The brand identity was based on the original mosaic in the Buxton Opera House, constructed in 1903, bringing an authenticity and a sense of heritage to the Festival. All marketing materials were re-branded with the festival programmes designed to appeal to a new, younger audience whilst retaining the loyalty of the existing core audience.
Following the rebrand and the production of redesigned marketing materials the Festival achieved record ticket sales for their literary series and an increase in sell outs for their opera and music events.
If you like what we did for the Buxton Festival rebrand maybe we could do something for you.