Please don’t take offence. We are simply pointing up a new phenomena in the world of brand.
November 15, 2018 Jeff Edis
As an obsessive brand watcher, I’ve probably read more brand mission statements than is good for me.
August 31, 2018 Jeff Edis
Today, ‘brand vision’ seems to be out of favour, with ‘brand purpose’ taking its place.
June 15, 2018 Jeff Edis
We all know that brands are valuable and the 2018 figures emphasis the point big time. Amazon is at number one, worth a jaw-dropping $150 billion.
June 7, 2018 Jeff Edis
A rebrand isn’t something that happens quickly. As we said, it takes time, trouble and money.
January 2, 2018 Jeff Edis
The email arrives innocently enough into your inbox. ‘I need a brand overview and I need it for my meeting with the Chairman at 11am’. Your eyes dart to your phone and the blood freezes in your veins.
October 31, 2017 Jeff Edis
Brian Miller, ex Saatchi and Saatchi Creative Director, had taken ten years out from advertising. On his return, he discovered a lot had happened in that decade.
August 9, 2017 Jeff Edis
A blog is no place for self-serving, self promotion.
April 25, 2017 Jeff Edis
If you want to put together a successful brand plan, you can do it by answering just six questions.
January 19, 2017 Jeff Edis
The task of branding starts not just with a brand strategy, but the right brand strategy.
September 6, 2016 Jeff Edis
It’s there before our eyes. A formidable philosophy and success story.
June 17, 2016
Folks in the creative world are always being encouraged to ‘think outside the box’.
February 19, 2016 Jeff Edis
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