Thought
Our thoughts and latest news.
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The 12 Brand Personality Archetypes: The Magician
The seventh of our 12 part series: 12 brand personality archetypes. It's time to learn how you do magic.
November 12, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Jester
The sixth of our 12 part series: 12 brand personality archetypes. We're taking a closer look at the wittiest of brands.
October 16, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Rebel
The fifth of our 12 part series: 12 brand personality archetypes. Taking a closer look at the most unconventional of brands.
September 8, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Lover
The third of our 12 part series: 12 brand personality archetypes. Taking a closer look at the most connected of brands.
July 30, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Sage
The third of our 12 part series: 12 brand personality archetypes. Taking a closer look at the wisest of brands.
June 30, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Explorer
The second of our 12 part series: 12 brand personality archetypes. Exploring brands with a sense of adventure.
May 26, 2020 Dalia Jaffar
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The 12 Brand Personality Archetypes: The Hero, ‘cos we all need one right now
The start of our 12 month series: 12 brand personality archetypes. Now might just be the time to reflect on 'who' you want your brand to be - and come out fighting on the other side.
April 15, 2020 Dalia Jaffar
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Bridging (not minding) the gap between offline and online marketing
It’s easy to think the art of 'window-shopping' marketing doesn’t quite fit the now, here-to-stay digital model. But our recent campaign would suggest otherwise.
January 14, 2020 Mark Ross
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From Stormzy to Ikea – how the strongest of brand identities can only be found inside
At Design Manchester's recent exhibition, Cotterill and Tallon have managed to capture what happens when true identity becomes a brand, a signature move.
December 20, 2019 Mark Ross
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Back to the drawing board: the 5 stages of good design, a fresh perspective
Much like writing this blog post, good design begins with a blank page. Getting past that first hurdle is always difficult, which is where research comes in.
December 13, 2019
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Learning every trick (not) in the book
I’m at the end of my first month as a design intern at Glorious Creative and I can confidently say that I have learnt so much about branding already.
October 10, 2019 Sarah Gregory
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Place North West: Development branding is a critical foundation
Schemes need to differentiate themselves and that demands intelligent branding communicated with total clarity.
May 29, 2019
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