Thought
Our thoughts and latest news.
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Place North West: Development branding is a critical foundation
Schemes need to differentiate themselves and that demands intelligent branding communicated with total clarity.
May 29, 2019
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Mix Interiors Magazine: Property Insight | Branding
Prepare for an all out war, as the UK office property market discovers the destructive (or creative) power of creative branding.
May 22, 2019
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Brands beating heart?
Are your brand guidelines a list of do’s and don’ts, or the true beating heart of your brand?
March 19, 2019 Jeff Edis
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What can we learn about branding from Manchester United’s new manager?
The Glorious team is made up of football fans of Sunderland, Wycombe Wanderers, Aston Villa and Manchester United...
February 7, 2019 Grant Mitchell
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It’s enough to put a stop to anybody’s start up
You’ve finally made the break. Goodbye wage slave, hello entrepreneur.
December 7, 2018 Jeff Edis
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How Essential is Your Brand? An Interview with Mark Ross
A business’ reputation is everything. It is an asset that is not always easy to define, but once it is gone, it can be very difficult to get back.
November 20, 2018
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Brands for Simpletons
Please don’t take offence. We are simply pointing up a new phenomena in the world of brand.
November 15, 2018 Jeff Edis
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This is your mission should you choose to accept it
As an obsessive brand watcher, I’ve probably read more brand mission statements than is good for me.
August 31, 2018 Jeff Edis
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Your brand the superhero
Today, ‘brand vision’ seems to be out of favour, with ‘brand purpose’ taking its place.
June 15, 2018 Jeff Edis
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Is there really any value in brand values?
We all know that brands are valuable and the 2018 figures emphasis the point big time. Amazon is at number one, worth a jaw-dropping $150 billion.
June 7, 2018 Jeff Edis
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Why go to all the time and trouble (and money) of a rebrand?
A rebrand isn’t something that happens quickly. As we said, it takes time, trouble and money.
January 2, 2018 Jeff Edis
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The Brand Manager’s Worst Nightmare
The email arrives innocently enough into your inbox. ‘I need a brand overview and I need it for my meeting with the Chairman at 11am’. Your eyes dart to your phone and the blood freezes in your veins.
October 31, 2017 Jeff Edis
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