The team at Glorious are avid music lovers, so we jumped at the chance to work with the prolific Hentons Panayi Accountancy, to design and develop their new microsite, specifically targeting the music and entertainment sector after Hentons’ recent merge with CC Panayi & Co.
Recognised as one of the top accountancy firms in the music world, their audience is predominantly established singers and bands, the likes of Manchester’s own Everything Everything, but they also work with labels, actors, script writers, photographers and authors. With little previous focus on digital, Hentons Panayi wanted to re-position themselves online as specialist and leading accountants for musicians, actors and creatives.
Working with the current brand look and feel, bars in the equaliser use varying shades of the corporate blue and cyan from Hentons’ existing colour palette and Messaging throughout the site was copy-written by Glorious, in collaboration with the client and carefully selected anonymous stock photography is used conveying the mood of gigs, festivals and on-screen performance. A ‘mega menu’ is used making it easy for users to navigate to the different pages of the site.
The clients section features acts from their impressive roster of globally-known artists such as Emeli Sande and Katie Melua, as well as up-and-coming talent The Staves, Krept & Konan and Mabel, instantly demonstrating Hentons Panayi’s wealth of international expertise in the sector. The artists’ photography was supplied by their respective management and permission was given for us to use this on the site. Click to read call to actions are used on images which when clicked, transition to a cyan overlay revealing facts, profiles and further artist information.
Feedback from Hentons has been that the site is receiving larger than expected traffic and positive comments on the overall design and functionality. ‘You did a fantastic job at capturing our vision and who we are, and showcasing this in a website’.
We would like to thank our digital partners OH Digital for helping to bring this project to life.
Take a look at the site here.
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