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If you’ve ever doubted the importance of the right brand name, let’s draw a simple analogy; the importance of a celebrity’s name. Surely if they’re talented enough, outrageous enough, driven enough, lucky enough, ruthless enough, beautiful enough, in the right place at the right time enough, sexy enough etc, etc, etc, etc, their name hardly matters. If that’s so why do so many of them decide their name could make or break them? The aforementioned Stefani Angelina Germanotta is of course Lady Gaga. You’d think a performer with all of the above qualities and a whole lot more, wouldn’t have to worry too much about having a name every bit as extraordinary as she is. But LG is not alone. The list of celebrities who decided to adopt a more memorable name is never ending. Here are just a few of them for your amusement and entertainment;

Elton John (Reginald Dwight),

Marilyn Munroe (Norma Jean Mortensen),

Elvis Costello (Declan Patrick Aloysius Macmanus),

Stevie Wonder (Stevland Hardaway Judkins),

Dita Von Teese (Heather Sweet),

Helen Mirren (Ilyena Vasilievna Mironoff),

Cher (Cheryl Sarkisian),

Bob Dylan (Robert Allen Zimmerman)

Lana Del Rey (Elizabeth Grant),

Michael Caine (Maurice Joseph Micklewhite),

Jay Z (Shawn Carter),

Joan Rivers (Joan Alexandra Molinsky),

Woody Allen (Allen Stewart K Konigsberg),

Ben Kingsley (Krishna Pandit Bhanji)

and Freddie Mercury (Farrokh Bulsara).

In fact you name it and they’ve changed it. But is it really as critical an issue for a brand name? Well let’s take a look at some original brand names and the new names they adopted. Would Cosmair have been as successful as L’Oreal? Brad’s Drink as successful as Pepsi Cola? AuctionWeb as successful as ebay? Backrub as successful as Google? or Tokyo Telecom Engineering Corporation as successful as Sony? Although the Bard was of the opinion that ‘a rose by any other name would smell as sweet’, it’s clear that a brand by any other name wouldn’t necessarily be as successful.


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