Dunlop/BAL
How do you turn a newly refurbished building into a technology and innovation centre?
You get involved from day one and see it through to the launch event.
The Brief
When we were first shown the new Innovation and Technology Centre it was a number of large empty spaces and bare walls. The client had a vision for a cutting edge training and events facility and it was our job to bring it to life.
Our Response
We created ‘Dave’ a helpful chap whose role is to welcome visitors to the Innovation and Technology Centre, pointing out the fascinating history of the company and telling the impressive story of its product development achievements up to the present day.
Design Concept
Building Graphics
Reception
Auditorium
Historical Timeline
Literature
Posters
Merchandise
The Outcome
A facility that the company is rightly proud of that welcomes hundreds of visitors and trades people every year to attend special events, product launches and training programmes.
"Glorious Creative were selected as a new agency partner for the development of the identity, branding and creative approach for our new Innovation and Technology Centre (ITC). The approach was so dynamic and well thought-through that the final development stages were extremely quick and easy to manage. Glorious project-managed the process throughout to provide an effective launch that has been extremely well received and allowed us to develop a vibrant and well visited training facility."
Head of Marketing,
Building Adhesives Ltd.
Interested in Glorious Thinking?
If you like what we did for Dunlop/BAL maybe we could do something for you.
Mark Ross
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