Temperature Control

Brief

Temperature Control required a new corporate identity and support literature to reflect the company’s heritage, their commitment to environmental issues and their “no sales people” philosophy. There was also a requirement to establish the company as an authority in the air conditioning market, to enable them to break into the multi nationals sector.

Solution

We created an identity that featured a specially modified typeface to convey modernity and longevity. To emphasise the company’s heritage the establishment date was incorporated and to reflect commitment to the environment a green palette was introduced. Finally we addressed their “no sales people” philosophy by introducing the strap-line. In addition we produced a hard back book, that avoided any hard sell, to establish the credibility and stature of the company.

Result

Following the re-brand, the company was awarded their first contracts with multi-national companies and were acknowledged as thought leaders by being invited to serve on leading industry bodies. Temperature Control attributed a considerable amount of their progress to the complete overhaul of their identity and marketing materials.