Tate Liverpool

Brief

The Tate Liverpool required an identity and exhibition graphics for the biggest exhibition they had ever staged – The Twentieth Century How It Looked And How It Felt. The identity and graphics also had to perform as an information and navigation system, to explain the relationship between the different art movements and help visitors get around the exhibition space.

Solution

We created an identity based on a 100 year timeline, with coloured lines representing the time-span of each art movement. The colour coding was used throughout the exhibition relating such greats as Rodin, Renoir, Degas, Picasso and Warhol to their respective art movements. The visual concept was also carried through to all promotional material including the exhibition catalogue.

Result

Visitor figures were up 68% year on year, the 100 page exhibition catalogue sold out and the concept picked up a major creative award.