Stanbridge Associates

Brief

Stanbridge Associates required an identity that would appeal to two clearly defined and yet very different target audiences, namely lawyers and medical consultants.

Solution

We created an identity based on mathematical symbols – the language of accountants, but with two distinct expressions. An equal sign was adopted for lawyers and a plus sign for medical consultants. We extended the concept into two separate items of literature each of which used a mathematical formula to communicate the services on offer.

Result

An increase in the rate of enquiries to conversions and a dual identity that enabled the company to increase new client acquisitions in their specialist areas.