Manchester Museums & Galleries

Brief

The leading museums and galleries in Greater Manchester and Salford, including the Imperial War Museum, Manchester Art Gallery, Museum of Science and Industry and The Lowry, required a campaign that promoted all of the venues and the city region’s cultural attractions.

Solution

We focused on Manchester’s positioning of “original” and “modern” using innovative ways to interest and engage with visitors to the city. Part of the campaign was to use ambient media to highlight Manchester’s history and to promote the various venues.

Results

With 20 locations the campaign was seen by tens of thousands of visitors to the city helping to increase the number of visitors to the museums and galleries. In addition it became a talking point amongst people living and working in the city creating a high level of awareness for the venues.