Early Action Group

Brief

The requirement was to differentiate the company and its services from what appeared to be “me too” competitors, by creating highly distinctive promotional material that pointed up the EAG point of difference.

Solution

We created the theme “Showtime” and put the company’s staff in the spotlight, to put a human face on the organisation and to demonstrate the high level of service, experience, professionalism and approachability that all members of staff offer.

Results

A presentation portfolio that established a personality and presence for the brand that eclipsed the competitors’ marketing material. Staff enthusiasm and morale was boosted significantly and the client was delighted with the reaction from existing and potential clients.