Buxton Festival

Brief

The requirement was to create a brand identity for the Buxton Festival and to review and redesign all literature and promotional material.

Solution

The brand identity was based on the original mosaic in the Buxton Opera House, bringing an authenticity and a sense of heritage to the Festival and ensuring that all marketing materials were branded in a cohesive manner. The main programmes were designed to appeal to a new, younger audience whilst retaining some traditional elements so as to retain the loyalty of the existing core audience.

Result

The Festival achieved record ticket sales for their literary series and an increase in sell outs for their opera and music events.