The forward-thinking air conditioning engineers wanted marketing material which was dynamic and also reflected their reputation within their sector. Their USP was strong; no sales people, only engineers.
To emphasise the heritage, we incorporated the date the company was established into the identity, creating a bespoke font. We also opted for 'green' to reflect their genuine pledge to address environmental issues. We reinforced their ‘no sales people’ USP and the environmental aspect with the strapline ‘Environmental Engineers’. The new material - which includes advertising and book (both shown here) - has helped them reposition the firm, generating new leads. The new website won a Roses Design Award.
"We originally went to them for a logo, but it led to an entire overhaul from top to bottom - a complete new document structure, from stationery to brochure, signage, advertising, website and even vehicle livery. They're not a supplier; they're part of the team."
Wayne Buckley, Project Engineer
Temperature Control
www.temperaturecontrol.co.uk