The leading venues in Greater Manchester and Salford, including the Imperial War Museum, Manchester Art Gallery, MoSI, Urbis and the Lowry were combining their efforts to sell the city region’s ‘cultural attractions’ to a wider national and international audience. We identified that one, large element of visitors to the region were visiting family and friends. We wanted to convert these visitors to come to our museums and galleries.
The campaign involved a variety of media. We focussed on Manchester’s brief to be ‘original’ and ‘modern’, using innovative ways to interact and engage with potential visitors, which were also cost effective. One of our campaign ideas was to utilise paving graphics to highlight Manchester’s history and stories to promote the various museums.
"The selection panel were unanimous in choosing Glorious for the marketing communications campaign. Glorious met the brief very well, combining a thoughtful strategic approach with fresh, witty ideas which enthused us all."
Kim Gowland
Principal Manager for Audience Development
Manchester City Galleries