Moorfield Media and Urbis joined forces to launch a new art fair for the region. They needed an advertising campaign and material which would ensure high awareness and impact from a standing start. The three-day event would target the growing demand for art in the North West.
When creating the campaign we wanted to mix the traditional with the contemporary - gilt frames with Victorian fireplaces and loft apartments, while asking people what they would buy for their walls. Two months before the fair, the organisers had already hit their exhibitor targets.
"Gloriousí understanding of the event and the message to both potential exhibitors and visitors impressed us. The agency has already helped us to rebrand Northern Restaurant & Bar and the Northern Hospitality Awards this year and we are looking forward to developing this great new event for Manchester with them"
Clare Tams, Event Manager,
Buy Art Fair