And that included our client Dunlop Adhesives. But we were faced with a daunting challenge. To launch a new product range into a well established market. So it was going to take something special to sell into distribution outlets and sell out to painters and decorators. That’s why we featured, in name only, Usian Bolt, George Clooney and Albert Einstein. Did it work? Well, the response was so good that our client extended a three-month launch and ran the ads for the rest of the year.