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Once the decision was taken to make a major feature of past patients, to extoll the virtues of Transform Cosmetic Surgery, the question was how to best portray them on and offline. The answer was to engage the services of Jon Enoch a recent Celebrity Photographer of the Year for a series of portraits for The Times. His award-winning subjects were illusionist Derren Brown, former Who frontman Pete Townsend, former Sex Pistol John Lydon, actor Dominic Cooper and rocker Jon Bon Jovi.

Jon has also photographed such icons as Gareth Bale, the world’s most expensive footballer, columnist Caitlin Moran, flag bearer for today’s feminists with a 21st century twist and Bill Bailey, most recently taking a typically ballsy approach to his role as front man for Men United, a prostate cancer awareness campaign. So Anna and the other 20 Transform patients, who had sufficient new found confidence to step in front of the camera, were in truly exalted company.

We were so delighted with Jon’s cosmetic surgery shots that when it came to Transform’s non-surgical campaign it had to be Jon once again.

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