As an obsessive brand watcher, I’ve probably read more brand mission statements than is good for me.
August 31, 2018 Jeff Edis
Today, ‘brand vision’ seems to be out of favour, with ‘brand purpose’ taking its place.
June 15, 2018 Jeff Edis
We all know that brands are valuable and the 2018 figures emphasis the point big time. Amazon is at number one, worth a jaw-dropping $150 billion.
June 7, 2018 Jeff Edis
Five floors of illustrations for Roomzzz.
March 13, 2018
A rebrand isn’t something that happens quickly. As we said, it takes time, trouble and money.
January 2, 2018 Jeff Edis
The email arrives innocently enough into your inbox. ‘I need a brand overview and I need it for my meeting with the Chairman at 11am’. Your eyes dart to your phone and the blood freezes in your veins.
October 31, 2017 Jeff Edis
Brian Miller, ex Saatchi and Saatchi Creative Director, had taken ten years out from advertising. On his return, he discovered a lot had happened in that decade.
August 9, 2017 Jeff Edis
OK, so you’re a challenger brand. But what sort of challenger are you?
July 21, 2017 Jeff Edis
Every month we feature a book we hope will interest, fascinate and inspire our readers.
April 28, 2017 Jeff Edis
A blog is no place for self-serving, self promotion.
April 25, 2017 Jeff Edis
If you want to put together a successful brand plan, you can do it by answering just six questions.
January 19, 2017 Jeff Edis
A fascinating story about ‘recovering’ chairs from Eastern Europe
December 23, 2016 Mark Ross