The forward-thinking air conditioning engineers wanted an identity that was dynamic and also reflected their reputation within their sector. Their USP was strong;
no sales people, only engineers.
To emphasise the heritage, we incorporated the date the company was established into the identity, creating a bespoke font. We also opted for 'green' to reflect their genuine pledge to address environmental issues.
"We originally went to them for a logo, but it led to an entire overhaul from top to bottom - a complete new document structure, from stationery to brochure, signage, advertising, website and even vehicle livery. They're not a supplier; they're part of the team."
Wayne Buckley, Project Engineer, Temperature Control