Northern Restaurant & Bar
The NRB show is the largest hospitality trade exhibition in the north. Moorfield Media has owned the show for four years, overseeing its fast growth. The brief was to move the identity forward, capitalising on its position in the market. The new identity had to be modern, distinctive and work on a variety of promotional material - all devised at the
same time.
We wanted to use exuberant colours which were stylish rather than young. We took inspiration from the mills and the shapes used in hospitality when creating the abbreviated NRB. The new identity was tested on an array of posters, direct marketing material and advertising to ensure it worked with the same legibility and impact. The show has doubled in size in this time.
"The guys at Glorious have become an integral part of the Northern Restaurant and Bar exhibition team and have undoubtedly contributed to the event’s doubling in size over the last three years. Their operational management of our print, mailing and insertion campaign has been outstanding and this year, with the most open brief yet, they have created a campaign which has contributed to a 280% increase in pre-show visitor registrations."
Thom Hetherington, Managing Director,
Moorfield Media