Nine of the leading museums and galleries in Greater Manchester, including the Imperial War Museum, Manchester Art Gallery, Urbis and the Lowry joined forces to promote and sell the city region’s ‘cultural attractions’. The consortium had a strict criteria; they didn’t necessarily want an umbrella logo, due to the number of existing venue logos involved.
We worked with the client, assessing the overall identity strategy. We created a simple URL mark, that served as a call to action rather than a logo, overcoming the problem of creating an umbrella brand. Bold and focussed, it was a simple and effective way of bring all the venues under one call to action.