Following a management buy-in, the UK's leading designer and manufacturer of football sportswear for women required brand identity development as part of an ambitious expansion plan in the UK and US.
More 'evolution than revolution' our task was to bring consistency and cohesion to the Footie Chick brand portfolio. All symbols and logotypes were refined and redrawn to maximise brand awareness and recognition.
"Glorious rebranded the Footie Chick icons, creating consistency and a strong identity at a crucial stage in the growth of the business, as we moved into the US. They have the unique mix of being highly professional with very creative ideas."
Alan Horridge, Chief Executive, Footie Chick