Moorfield Media and Urbis joined forces to launch a new art fair for the region. They needed an identity, advertising campaign and literature to ensure high awareness and impact from a standing start. The agency would require a concept which would appeal to a younger, cool, affluent market right as well as the older, more traditional buyer.
We chose a traditional typeface which also has a flourish to it - ideal for an art fair. The red circle of the identity comes from the ‘sold’ sticker placed on the artwork. Two months before the fair, the organisers had already met their exhibitor targets, including galleries from across the UK and Europe.