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George Lois Logos
Chosen by Nick Plant

In this comprehensive collection of his branding work, legendary adman and art director, George Lois demonstrates “that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication”. He discusses his work for American institutions like Nickelodeon, MTV, Tommy Hilfiger and his revolutionary Esquire covers, some of the most iconic magazine covers ever produced.

Like his previous book, Damn Good Advice (For People with Talent!), George Lois’ commentary is clear, precise, witty and cutting. A lot like much of his Big Idea branding and logo design contained in this book.







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