The big sell at Buy Art Fair
It’s been a tough time in the art market, well, that’s a bit of an understatement. It was the worst decline in modern times, with the Independent describing it as “the art world apocalypse”, with art values down 70%-80%. Despite this, Buy Art Fair, the three-day Manchester event launched only two years ago by Moorfield Media has seen a 50% year-on-year increase in visitor numbers. Glorious is rather proud to say it’s been involved from the start, creating the distinctive red dot identity and the campaigns.
It’s been a bit of a success, and don’t just take our word for it, take Clare Tams, marketing manager at Moorfield’s: “The creative developed by Glorious has been integral to the success of Buy Art Fair – becoming one of the UK’s largest art fairs. In this market design is arguably more important. We have created a brand that is recognised throughout the north, and beyond.”
Beat that one.
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