Socks that rock
Socks have had a bad press in the past. So when the entrepreneurs behind Socks for Happy People asked us to create a brand and help launch their ethical sock products, we were head over heals (with socks on).
According to Socks for Happy People director Richard Taylor, they “wanted a strong brand from day one”. Budgets were tight with most of their initial marketing via social media – as well as their own website – so the brand identity would have to work twice as hard at creating profile. It would also need to reflect the brand personality: fun, vibrant, dynamic.
The chaps have a great vision, with their own take on the BOGOF – buy a pair of socks here and someone less fortunate in another part of the world gets a free pair. “The identity has helped make things happen – even when securing manufacturing deals before the launch,” says Richard. All essential when launching a new branded product in a tough economic climate. Thank goodness for British summers.
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