Tate in 08
Time to get yourself down to Albert Dock.
The Docks are packed with the 68 foot Round the World Clippers, while the Tate is refurb-ing the gallery in preparation for Capital of Culture year.
Lots of colours, and we’ve played our part in it. We’re designing all of Tate Liverpool’s exhibition graphics and the 100-page book for its three-floor ’08 exhibition which will run from this September until 2009 - potentially the biggest exhibition ever to be held at Tate Liverpool.
It’s called, The Twentieth Century. How it looked and how it felt.
And, well, it’s looking good and you know, it feels good.
Tate Liverpool director Christoph thought so too: “Glorious has captured the essence of Tate Liverpool’s major collection displays for the European Capital of Culture year, providing a striking and sensitive design.”
Well said. It’s based on lines, and Christoph likes lines so we chose well.
http://www.designweek.co.uk/Articles/135908/Tate+Liverpool+relaunches+in+time+for+Capital+of+Culture.html
How Do
Cids
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smokin’
Who said smoking wasn’t fashionable? Not us, not even our non-smokers.
It’s just as well, because we’ve just won the business to relaunch a French cigarette paper brand owned by Zig Zag.
We’re working on a national campaign to market Job (what a great name), a 170 year-old brand, steeped in heritage. We can barely contain ourselves we’re that excited.
Andrew Armstrong, the MD of Zig Zag is a fine chap, with lashings of enthusiasm and a natural dislike for Imperial Tobacco (the baddies in this marketing showdown). Andrew had never used a British agency, always using French ones, “British agencies don’t get our brands” he said. You can guess the next bit: “…but Glorious have really got into the Job brand, they know what we’re about. We are very excited by the plans and the creative ideas they’ve come up so far.”
Sit back, light up and smell the coffee, or otherwise.
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‘Bog Doors’
The Brief: Come up with an interesting design for the ‘bog doors’
The Solution: Paris Bordones’, ‘Venus and Mars’
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What’s the deal?
Who needs a mailer when you can have a poster?
When top dealmaker Dow Schofield Watts wanted to tell everyone about its move, we came up with a nifty wee line, and then decided it should be big, no, bigger, no bigger still.
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Fridge Monster
I don’t know. You leave some perfectly harmless food in the fridge and before you know it, you’re dealing with a monster…
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Glastonbury 2007
New designer’s first day off.
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Night time reading
We’ve just completed a Talent Year Book for North West Vision - the film and TV agency - celebrating the finest new talent from the region.
It’s their first Talent Book, so it was important that we got it right, particularly as the target market was producers and agents, who are inundated with CVs and scripts.
It had to look good, feel good and be a good read, listing their most recent work and give an idea of each individual’s personality. We had to research, compile, write, design and print the book.
Tom at Glorious came up with the idea of establishing the ‘little red book’.
“We wanted it to become a ‘must read’ for anyone in the industry, so it had to have a strong identity of its own, and it had to be practical.”
We used the stars as section dividers for ‘producers’, ‘directors’ and ‘writers’. We’ve had good feedback and we’re looking at other ways of developing the idea further.
Most importantly, Helen Bingham, Head of Production Development at North West Vision, was pleased, particularly as she had been looking to launch the book for some time:
“We loved the design particularly the concept of the stars, because these are our stars of the future. We also loved the format (small enough for producers at Cannes International Film Festival to carry around). We loved the shine, and the journalistic approach to the copy. They also kept us in the loop, put in the hours and made sure we were kept in the picture while pulling together a pretty sizeable volume of information, and what’s more, they’re good to work with.”
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Country culture
Two of our designers had a day out in Kendal to support our lovely clients at the Arts Council.
It was the first stage of the annual art07 event and we had designed and produced all of the branding and marketing material. It was a good day out, with a rather heated debate on city v. country, dancing and live music - a right old cultural knees up. Here are some images from the lovely sunny day in Kendal, where our banners, T-shirts, bags and brochures were all on display.
Howard Rifkin, director of Visual Arts & Literature at the Arts Council England North West, offered some kind words which can be best summarised in the following “extremely pleased”, “inspiring designs” and “a delight to work with”. Likewise.
We’ll be back in Manchester for the second part – the awards evening - in October.
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Top of the Pops
Well, in certain areas of the North of England Design Consultancy of the Year poll we did come tops.
We came first in strategic thinking within the client poll (one of the three polls which goes to make up the final table), and third in the client satisfaction poll and fourth overall.
Not bad going, considering we’ve been going as Glorious Creative for less than two years (although Mark and Tom were MAT:designers before that), but we’ve doubled in size in two years, which is not too bad either.
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Ahoy sailor!
We’ve been appointed to rebrand the Sheffield based steel company Mayflower Technology. Mayflower had a management buy-out last year and it’s fair to say they’ve been doing rather well since that time.
They’re one of the leading suppliers of sheet steel in the UK – try saying that quickly.
We’re currently looking at their name, positioning and marketing material.
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