Night time reading
We’ve just completed a Talent Year Book for North West Vision - the film and TV agency - celebrating the finest new talent from the region.
It’s their first Talent Book, so it was important that we got it right, particularly as the target market was producers and agents, who are inundated with CVs and scripts.
It had to look good, feel good and be a good read, listing their most recent work and give an idea of each individual’s personality. We had to research, compile, write, design and print the book.
Tom at Glorious came up with the idea of establishing the ‘little red book’.
“We wanted it to become a ‘must read’ for anyone in the industry, so it had to have a strong identity of its own, and it had to be practical.”
We used the stars as section dividers for ‘producers’, ‘directors’ and ‘writers’. We’ve had good feedback and we’re looking at other ways of developing the idea further.
Most importantly, Helen Bingham, Head of Production Development at North West Vision, was pleased, particularly as she had been looking to launch the book for some time:
“We loved the design particularly the concept of the stars, because these are our stars of the future. We also loved the format (small enough for producers at Cannes International Film Festival to carry around). We loved the shine, and the journalistic approach to the copy. They also kept us in the loop, put in the hours and made sure we were kept in the picture while pulling together a pretty sizeable volume of information, and what’s more, they’re good to work with.”
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