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February 24, 2009 | Scott

Walk, don’t walk. Joint museums campaign begins

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Watch where you walk when you’re strolling the streets of Manchester. You may notice something rather bright and shiny staring up at you. No, they’re not paved with gold, but there are some rather intriguing vinyls positioned around the city. Each relates to a Manchester cultural story, some you may know, others, well, just look and learn. The vinyls are part of our new campaign for the Manchester Museums Consortium – the joint organisation for nine of the major venues in Greater Manchester* – funded by the NWDA. The brief is to engage, stimulate interest and cross-promote the venues. We’ve been working with them for a few months now, and this is only the earliest stages of a two year strategic campaign to increase tourist numbers. The rest is obviously top secret and can’t be discussed any further. So that’s it. No more. Keep an eye out for more unusual sightings.

*Manchester Art Gallery, The Manchester Museum, The Whitworth Art Gallery; Strategic partners: Cornerhouse, Imperial War Museum North, The Lowry, (MOSI) Museum of Science & Industry, People’s History Museum, Urbis, as well Visit Manchester.

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Topics: New Business | 1 Comment »


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One Response to “Walk, don’t walk. Joint museums campaign begins”

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