Joint museums branding and campaign
Manchester’s leading museums and galleries have appointed us after a five-way competitive pitch. We’ll be unveiling a new identity and a campaign to promote their joint cultural offering later in the year. It’s fair to say that our client has a wide and varied product; from the Imperial War Museum, Manchester Art Gallery, Museum of Science and Industry, Urbis, The Lowry, Whitworth Art Gallery, Manchester Museum and the People’s History Museum. The two-year campaign involves a variety of media, focussing on both the tourist market and Greater Manchester residents. The agency has focussed on Manchester’s brief to be ‘original’ and ‘modern’, using innovative ways to interact and involve potential visitors. That was meant to be suitably vague But don’t ask anymore, that’s all we’re saying at the moment. The lovely Kim Gowland, who is heading up the project said the committee was “unanimous” in their decision:“Glorious met the brief very well, combining a thoughtful strategic approach with fresh, witty ideas which enthused us all. It’s also great to work with a young Manchester-based agency which is so full of energy and creativity.”
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