Glorious JOB leads to Zig-Zag campaign
This is going to sound a bit like a letter that arrived in the post the other day from everyone’s favourite Northwest haunt, the Inn at Whitewell. The managing director explained that they had totally transformed Coachouse 21 and 22, “and without boasting they now look superb”. To which he admitted, in his landed gentry stylee, “Sorry, that is boasting.” “Yah, darling!” Well, in that same rah rah style, we wouldn’t like to boast, but after our award-winning advertising campaign for JOB rolling papers we have won the business for the new national campaign for Zig-Zag.
JOB was a great success at raising the brand profile of a distinct, if little known, French rolling paper within its target market. According to our good friend Andrew Armstrong, managing director of Zig-Zag Papers UK, it was “a straight-forward decision” after our beautiful relationship and what we achieved, with JOB, building a campaign around the ‘The Original Double’ positioning. If you don’t remember, think Might Boosh, Gilbert & George and others.
Anyway, Zig-Zag is huge. Second in the market to a brand beginning with R with sales exceeding 100 million (compared to JOB’s two million sales), so it’s a big task. Roll on the summer.
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