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March 29, 2010 | Scott

Games maestro

farmville1

Folk were totally wowed by Ian Hetherington’s presentation at the How-Do AGM at City’s stadium last week. The man widely regarded as the region’s granddaddy of games was effectively sounding the death knell of traditional games companies (and the costs attached) because we’re all playing daft Facebook games, with graphics which are only slightly better than Mario. Social gaming, that’s where the money is, with games like Farmville, employing about 20 people, racking up a market valuation of $3 billion. Wow, indeed. That along with iPhone apps are all “on fire” says Hetherington, who used iBubble (yes, pop the bubble wrap) as an example of cheap games making a fortune. Unfortunately, it also made Sara Wilde of MEN/Liverpool Echo owner Trinity sound like the media equivalent of a betamax tape.

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