Publishing giant Emap appointed us this month to handle the design and advertising for its new international Media Festival.

The festival, backed by the NWDA, will become an annual event – with chairman Peter Bazlagette – the former chief creative officer of Endemol and the man who brought Big Brother to the UK – flying into Manchester to launch it two months ago.

We beat two unnamed southern-based agencies on Emap’s roster to win the work creating an identity, advertising campaign, direct mail and online banner. We also set the style for the website.

The festival is being organised through Emap’s three publications; Broadcast, Screen International and Shots.

It’s good to hear from someone who makes the decision, so here’s Conor Dignam, the rather pleased publishing director of Broadcast: “The work was by far the best we looked at. It’s a really exciting and vibrant concept. I am looking forward to seeing it run as a campaign.”

How Do Story

Crains Story

It shows our consistency (we were fourth overall last year too). The awards, organised by The Drum magazine, celebrated the fact that we were “climbing in stature and reputation”, jumping from third place to second in the client satisfaction poll (so thanks to all of our clients!) and sixth in the peer poll.

Blues: Jawbone – Hi-De-Hi
Country: Johnny Cash – A Boy Named sue
Punk: Public Image Limited – Public Image
Hip Hop: Saul Williams – Twice The First Time
Electronica: Aphex Twin – Windowlicker
Reggae: Augustus Pablo/King Tubby – King Tubby Meets Rockers Uptown
Soul: The Isley Brothers – Ohio
Rock: Led Zeppelin – Immigrant Song
Folk: Bob Dylan – Mr. Tambourine Man
Classical: Nikolai Rimsky-Korsakov – Flight Of The Bumble Bee

Julia

Blues: Muddy Waters – Rollin & Tumblin (After The Rain Album Version)
Country: Big Star – Thirteen
Punk: Richard Hell & The Voidoids – Blank Generation
Hip Hop: De La Soul – Eye Know
Electronica: Battles – Race In
Reggae: Bob Marley – Mr Brown
Soul: The Delfonics – Didn’t I (Blow Your Mind This Time)
Rock: At The Drive In – Arsenal
Folk: Bob Dylan – Masters Of War
Classical: Steve Reich – Fast

Mark

Blues: Son House – Death Letters Blues
Country: Hank Williams – Love Sick Blues
Punk: The Ramones – Blitzkrieg Bop
Hip Hop: Cypress HIll – Insane in the Brain
Electronica: Portishead – Wandering Star
Reggae: Junior Murvin – Police and Thieves
Soul: Aretha Franklin – Do Right Women, Do Right Man
Rock: The Rolling Stones – Gimme Shelter
Folk: Bob Dylan – Blowin’ in the Wind
Classical: Sergei Prokofiev – Dance of the Knights

The pitch included a creative presentation and a pretty rigorous selection process.

It means we are on the list for the next four years. It also means we get the chance to (hopefully) work on some excellent place identity and tourism projects, adding to recent work for the Tate and Carlisle Airport. The NWDA also oversees business marketing campaigns to entice investors to the region.

As proud northerners, we were so happy we even decided to go out for a slap up meal to celebrate.

http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/nwda-decides-on-design-panel-agencies-200802272006/

http://www.designweek.co.uk/Articles/137854/Five+make+the+grade+on+to+Northwest+RDA+design+panel.html

1. Bob Dylan – It’s Alright Ma (I’m Only Bleeding)
2. Kurt Cobain (Nirvana) – Dumb
3. Michael Stipe (REM) – Nightswimming
4. Conor Oberst (Desaparecidos/Bright Eyes) – Road To Joy
5. Eddie Vedder (Pearl Jam) – Elderly Women Behind the Counter
6. Thurston Moore (Sonic Youth) – Teenage Riot
7. Conrad Keely (And You Will Know Us By The Trail Of Dead) – A Classic Arts Showcase
8. Andrea Zollo (Pretty Girls Make Graves) – This Is Our Emergency
9. Evan Dando (The Lemonheads) – The Outdoor Type
10. Tim Harrington (Les Savy Fav) – Comes and Goes

Nick

1. Bob Dylan – Subterranean Homesick Blues
2. Billy Bragg – To Have And To Have Not
3. Morrissey (The Smiths) – Bigmouth Strikes Again
4. Johnny Cash – A Boy Named Sue
5. MC Gift of Gab (Blackalicious) – Alphabet Aerobics
6. Gareth Jones (Misty’s Big Adventure) – Crumpled Up Guy
7. Nigel Blackwell (Half Man Half Biscuit) – 4AD3DCD
8. Gil Scott-Heron – The Revolution Will Not Be Televised
9. Saul Williams – Twice The First Time
10. Jame T – Back In The Game

Mark

1. Bob Dylan – Like a Rolling Stone
2. Nick Cave (Nick Cave and the Bad Seeds) – The Ship Song
3. John Lennon (The Beatles) – Revolution
4. Neil Young – Only Love Can Break Your Heart
5. Morrissey (The Smiths) – Shoplifters of the World Unite
6. Lou Reed (The Velvet Underground) – Heroin
7. Conor Oberst (Bright Eyes) – Lua
8. Michael Stipes (REM) – Everybody Hurts
9. Micah P. Hinson – I Still Remember
10. Shane MacGowan (The Pogues) – The Sick Bed of Cuchlain

1. Bob Dylan – Subterranean Homesick Blues
2. Nick Cave (Nick Cave & The Bad Seeds) – Hallelujah
3. PJ Harvey – Big Exit
4. Leonard Cohen – So Long, Marianne
5. Kurt Cobain (Nirvana) – In Bloom
6. Margo Timmins (Cowboy Junkies) – Misguided Angel
7. Janis Joplin – Piece Of My Heart
8. Johnny Cash – Cocaine Blues
9. Rod Stewart (The Faces) – Stay With Me
10. Emmylou Harris – Wrecking Ball

Nick

1. Bjork Guðmundsdóttir – Human Behavior
2. Rahzel M. Brown (The Roots) – If Your Mother Only Knew
3. Beth Gibbons (Portishead) – Tom The Model
4. Tom Waits – Make It Rain
5. Jim Morrison (The Doors)  – Alabama Song
6. Nick Drake – River Man
7. Bianca Leilani Casady (CocoRosie) – By Your Side
8. Anthony Hegarty (Anthony & The Johnsons) – Hope There’s Someone
9. Regina Spektor – Chemo Limo
10. Eddie Vedder (Pearl Jam) – Man Of The Hour

Julia

1. Björk Guðmundsdóttir – Pagan Poetry
2. Kurt Cobain (Nirvana) – Lake Of Fire
3. Dusty Springfiled – Son Of A Preacher Man
4. Michael Stipe (REM) – Half A World Away
5. J Mascis (Dinosaur Jr) – Outta Hand
6. Karen O (Yeah Yeah Yeahs) – Maps
7. Leslie Feist (Feist) – One Two Three Four
8. Tim Kasher (Cursive) – The Recluse
9. Jim Morrison (The Doors) – Break On Through
10. Cedric Bixler-Zavala (At The Drive In) – One Armed Scissor

The Consult Group wanted a visual identity for their new ‘blook’ (more than book, more than just a blog). ‘Serious fun’ was the message, as the company targeted businesses and creative agencies across the UK, and beyond! They wanted an identity they could use on posters, their new website and other material. The concept is based on a chap with a sandwich board proclaiming ‘The End of the World is Nigh’. Every month, Consult director Jeff Eddis will write a chapter of the blook proclaiming the best ways to attract new business.
You may notice the resemblance between our Nick holding the poster and the chap holding the poster of the poster. Freaky eh?

Top photographer and friend of the family, Tim Ainsworth, wanted a moving mailer to let the world know he was moving on and up. In keeping with the typographic style of his identity, we created a simple mailer, screen printed on packing paper, folded and taped with gaffer tape – all ready for the removal men.

And the Icing on the cake? When payment arrived in the form of the finest spongy doughnuts. Yum.

We all want to buy our own art nowadays – especially in the booming Manchester metropolis. According to our stats, 4.9 million people in England have bought a piece of original art, with a further 5.9 million looking to buy original art.

Moorfield Media, one the fastest growing events firms in the region, has tapped into the opportunity and teamed up with Urbis to launch the Buy Art Fair, taking place in October.

We pitched, and we won, creating the identity, advertising campaign and sales material.
Clare Tams of Moorfield Media, event manager for the Buy Art Fair said she was “delighted” with Glorious and under no duress said that: “Glorious had an understanding of the event and the message to both potential exhibitors and visitors impressed us.”

We’ve already helped them double the size of their Northern Restaurant & Bar and grow their Northern Hospitality Awards.

 http://www.buyartfair.co.uk/

http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/glorious-joins-staniforth-at-buy-art-fair-200802201960/

It’s not often you get the chance to work on the relaunch of an airport, so Glorious is delighted to be one of the agencies working on the repositioning of Carlisle to ‘the airport for the Lakes’.

The airport, a former RAF airfield, was bought by one of the region’s leading entrepreneurs, Andrew Tinkler of WA Developments - the entrepreneur behind haulage firm Eddie Stobart.

Tinkler, a Cumbrian himself, has submitted plans to develop the hub into an international airport – for both passengers and freight. The £25 million plan is currently with Carlisle City Council and a decision is expected in March.

Glorious has been working with the airport on the development of the marketing strategy and the identity.

http://www.designweek.co.uk/Articles/137787/Rethinking+regional+airport+branding+.html

http://www.liverpooldailypost.co.uk/business/business-local/2008/02/14/glorious-future-for-airport-rebranding-64375-20473555/

http://www.news-and-star.co.uk/news/business/1.30298