Glorious is a design agency. We win lots of work, we do lots of creative stuff and we like our work a lot. We have some young designers with bags of ideas and enthusiasm and some older gents. Some of them rarely shave, while others have a vast array of Adidas trainers.

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July 28, 2010 | Scott

Exide fully charged

It’s a $2.8 billion multi-national technology group, most famous for its batteries. Exide Technology, operating in 80 countries, has launched a new campaign through Glorious to help it capture a larger share of the multi-million waste battery market.

Glorious was briefed to create a campaign that would express the dangers of dealing with unlicensed operators. The message had to be simple and direct. So, we created the Act Positive brand and visual identity along with literature, point of sale, incentive material, advertising and branding for Exide batteries. There are also plans to take the marketing initiative online.

More importantly, we had one very happy client in Craig Everett, marketing manager at Exide: “This was not the easiest of messages to communicate, but the team at Glorious really understood the issues faced and created an incredibly strong concept. They really got to grips with the target market.” We feel the energy Craig.