Glorious is a design agency. We win lots of work, we do lots of creative stuff and we like our work a lot. We have some young designers with bags of ideas and enthusiasm and some older gents. Some of them rarely shave, while others have a vast array of Adidas trainers.

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July 27, 2010 | Scott

Educated campaign for Merchants

Making-A-Splash

Working with a client for a period of time has huge benefits. So when the leading private school, Merchant Taylors’ in Liverpool, wanted to target new parents we were able to use the knowledge built up since working on the rebrand a few years ago.

The brief was clear: raise awareness of the junior school in specific locations and encourage parents who previously wouldn’t have considered private education to visit the school. We combined a door drop in some of the most suitable towns in the area, supported by local advertising. Each advert focused on one of the key junior school messages; small class sizes, quality teaching and great facilities. The route has been such a success that the strategy will be adopted for future campaigns.

And to prove that this isn’t just our take on the beautiful working partnership, here is Michaela Riches, marketing and development director: “They really understand the schools, our ethos and what we’re trying to achieve. They take us to task so we achieve our objectives in the most cost effective way.”