It’s been a bit of a success, and don’t just take our word for it, take Clare Tams, marketing manager at Moorfield’s: “The creative developed by Glorious has been integral to the success of Buy Art Fair – becoming one of the UK’s largest art fairs. In this market design is arguably more important. We have created a brand that is recognised throughout the north, and beyond.”

Beat that one.

Working with a client for a period of time has huge benefits. So when the leading private school, Merchant Taylors’ in Liverpool, wanted to target new parents we were able to use the knowledge built up since working on the rebrand a few years ago.

The brief was clear: raise awareness of the junior school in specific locations and encourage parents who previously wouldn’t have considered private education to visit the school. We combined a door drop in some of the most suitable towns in the area, supported by local advertising. Each advert focused on one of the key junior school messages; small class sizes, quality teaching and great facilities. The route has been such a success that the strategy will be adopted for future campaigns.

And to prove that this isn’t just our take on the beautiful working partnership, here is Michaela Riches, marketing and development director: “They really understand the schools, our ethos and what we’re trying to achieve. They take us to task so we achieve our objectives in the most cost effective way.”

Socks have had a bad press in the past. So when the entrepreneurs behind Socks for Happy People asked us to create a brand and help launch their ethical sock products, we were head over heals (with socks on).

According to Socks for Happy People director Richard Taylor, they “wanted a strong brand from day one”. Budgets were tight with most of their initial marketing via social media – as well as their own website – so the brand identity would have to work twice as hard at creating profile. It would also need to reflect the brand personality: fun, vibrant, dynamic.

The chaps have a great vision, with their own take on the BOGOF – buy a pair of socks here and someone less fortunate in another part of the world gets a free pair. “The identity has helped make things happen – even when securing manufacturing deals before the launch,” says Richard. All essential when launching a new branded product in a tough economic climate. Thank goodness for British summers.