It’s a $2.8 billion multi-national technology group, most famous for its batteries. Exide Technology, operating in 80 countries, has launched a new campaign through Glorious to help it capture a larger share of the multi-million waste battery market.

Glorious was briefed to create a campaign that would express the dangers of dealing with unlicensed operators. The message had to be simple and direct. So, we created the Act Positive brand and visual identity along with literature, point of sale, incentive material, advertising and branding for Exide batteries. There are also plans to take the marketing initiative online.

More importantly, we had one very happy client in Craig Everett, marketing manager at Exide: “This was not the easiest of messages to communicate, but the team at Glorious really understood the issues faced and created an incredibly strong concept. They really got to grips with the target market.” We feel the energy Craig.

This is going to sound a bit like a letter that arrived in the post the other day from everyone’s favourite Northwest haunt, the Inn at Whitewell. The managing director explained that they had totally transformed Coachouse 21 and 22, “and without boasting they now look superb”. To which he admitted, in his landed gentry stylee, “Sorry, that is boasting.” “Yah, darling!” Well, in that same rah rah style, we wouldn’t like to boast, but after our award-winning advertising campaign for JOB rolling papers we have won the business for the new national campaign for Zig-Zag.

JOB was a great success at raising the brand profile of a distinct, if little known, French rolling paper within its target market. According to our good friend Andrew Armstrong, managing director of Zig-Zag Papers UK, it was “a straight-forward decision” after our beautiful relationship and what we achieved, with JOB, building a campaign around the ‘The Original Double’ positioning. If you don’t remember, think Might Boosh, Gilbert & George and others.

Anyway, Zig-Zag is huge. Second in the market to a brand beginning with R with sales exceeding 100 million (compared to JOB’s two million sales), so it’s a big task. Roll on the summer.

Read about us in How Do
Read about us in The Drum

Watch where you walk when you’re strolling the streets of Manchester. You may notice something rather bright and shiny staring up at you. No, they’re not paved with gold, but there are some rather intriguing vinyls positioned around the city. Each relates to a Manchester cultural story, some you may know, others, well, just look and learn. The vinyls are part of our new campaign for the Manchester Museums Consortium – the joint organisation for nine of the major venues in Greater Manchester* – funded by the NWDA. The brief is to engage, stimulate interest and cross-promote the venues. We’ve been working with them for a few months now, and this is only the earliest stages of a two year strategic campaign to increase tourist numbers. The rest is obviously top secret and can’t be discussed any further. So that’s it. No more. Keep an eye out for more unusual sightings.

*Manchester Art Gallery, The Manchester Museum, The Whitworth Art Gallery; Strategic partners: Cornerhouse, Imperial War Museum North, The Lowry, (MOSI) Museum of Science & Industry, People’s History Museum, Urbis, as well Visit Manchester.

The Drum

Design Week

How Do

Crains

Publishing giant Emap appointed us this month to handle the design and advertising for its new international Media Festival.

The festival, backed by the NWDA, will become an annual event – with chairman Peter Bazlagette – the former chief creative officer of Endemol and the man who brought Big Brother to the UK – flying into Manchester to launch it two months ago.

We beat two unnamed southern-based agencies on Emap’s roster to win the work creating an identity, advertising campaign, direct mail and online banner. We also set the style for the website.

The festival is being organised through Emap’s three publications; Broadcast, Screen International and Shots.

It’s good to hear from someone who makes the decision, so here’s Conor Dignam, the rather pleased publishing director of Broadcast: “The work was by far the best we looked at. It’s a really exciting and vibrant concept. I am looking forward to seeing it run as a campaign.”

How Do Story

Crains Story

The pitch included a creative presentation and a pretty rigorous selection process.

It means we are on the list for the next four years. It also means we get the chance to (hopefully) work on some excellent place identity and tourism projects, adding to recent work for the Tate and Carlisle Airport. The NWDA also oversees business marketing campaigns to entice investors to the region.

As proud northerners, we were so happy we even decided to go out for a slap up meal to celebrate.

http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/nwda-decides-on-design-panel-agencies-200802272006/

http://www.designweek.co.uk/Articles/137854/Five+make+the+grade+on+to+Northwest+RDA+design+panel.html

We all want to buy our own art nowadays – especially in the booming Manchester metropolis. According to our stats, 4.9 million people in England have bought a piece of original art, with a further 5.9 million looking to buy original art.

Moorfield Media, one the fastest growing events firms in the region, has tapped into the opportunity and teamed up with Urbis to launch the Buy Art Fair, taking place in October.

We pitched, and we won, creating the identity, advertising campaign and sales material.
Clare Tams of Moorfield Media, event manager for the Buy Art Fair said she was “delighted” with Glorious and under no duress said that: “Glorious had an understanding of the event and the message to both potential exhibitors and visitors impressed us.”

We’ve already helped them double the size of their Northern Restaurant & Bar and grow their Northern Hospitality Awards.

 http://www.buyartfair.co.uk/

http://www.how-do.co.uk/north-west-media-news/north-west-marketing-services/glorious-joins-staniforth-at-buy-art-fair-200802201960/

It’s not often you get the chance to work on the relaunch of an airport, so Glorious is delighted to be one of the agencies working on the repositioning of Carlisle to ‘the airport for the Lakes’.

The airport, a former RAF airfield, was bought by one of the region’s leading entrepreneurs, Andrew Tinkler of WA Developments – the entrepreneur behind haulage firm Eddie Stobart.

Tinkler, a Cumbrian himself, has submitted plans to develop the hub into an international airport – for both passengers and freight. The £25 million plan is currently with Carlisle City Council and a decision is expected in March.

Glorious has been working with the airport on the development of the marketing strategy and the identity.

http://www.designweek.co.uk/Articles/137787/Rethinking+regional+airport+branding+.html

http://www.liverpooldailypost.co.uk/business/business-local/2008/02/14/glorious-future-for-airport-rebranding-64375-20473555/

http://www.news-and-star.co.uk/news/business/1.30298

If like us, you thought socks were just one of those things not really worthy of any real thought or consideration, then think again. Look what arrived in the post this morning!

Socks for Happy People have certainly opened our eyes to the wonderful world of socks. Glorious are delighted to have been tasked with creating them a cool and dynamic brand. The project is to be implemented over two phases and will include; brand creation, website, packaging and promotional material. SFHP will initially launch three colourful ranges of socks, described as inspiring and uplifting.

SFHP’s approach to business is extremely conscientious, considered and sustainable. The company has real integrity borne out of the fundamental desire to make a difference to the quality and choice people have in their everyday lives.

Who said smoking wasn’t fashionable? Not us, not even our non-smokers.

It’s just as well, because we’ve just won the business to relaunch a French cigarette paper brand owned by Zig Zag.

We’re working on a national campaign to market Job (what a great name), a 170 year-old brand, steeped in heritage. We can barely contain ourselves we’re that excited.

Andrew Armstrong, the MD of Zig Zag is a fine chap, with lashings of enthusiasm and a natural dislike for Imperial Tobacco (the baddies in this marketing showdown). Andrew had never used a British agency, always using French ones, “British agencies don’t get our brands” he said. You can guess the next bit: “…but Glorious have really got into the Job brand, they know what we’re about. We are very excited by the plans and the creative ideas they’ve come up so far.”

Sit back, light up and smell the coffee, or otherwise.

Brand Republic
How Do