Book + Blog = Blook

The Consult Group wanted a visual identity for their new ‘blook’ (more than book, more than just a blog). ‘Serious fun’ was the message, as the company targeted businesses and creative agencies across the UK, and beyond! They wanted an identity they could use on posters, their new website and other material. The concept is based on a chap with a sandwich board proclaiming ‘The End of the World is Nigh’. Every month, Consult director Jeff Eddis will write a chapter of the blook proclaiming the best ways to attract new business.
You may notice the resemblance between our Nick holding the poster and the chap holding the poster of the poster. Freaky eh?
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