Archive for July, 2010
Spreading the Hubbub
Thursday, July 29th, 2010Hubbub is one of the most ambitious events to launch in the north, bringing together the best creative and media companies to one venue over two days. The aim is simple; to play a key role in growing a region that is already the second biggest media hub in Europe. Organisers Moorfield Media told us [...]
Exide fully charged
Wednesday, July 28th, 2010It’s a $2.8 billion multi-national technology group, most famous for its batteries. Exide Technology, operating in 80 countries, has launched a new campaign through Glorious to help it capture a larger share of the multi-million waste battery market.
Glorious was briefed to create a campaign that would express the dangers of dealing with unlicensed operators. [...]
The big sell at Buy Art Fair
Wednesday, July 28th, 2010It’s been a tough time in the art market, well, that’s a bit of an understatement. It was the worst decline in modern times, with the Independent describing it as “the art world apocalypse”, with art values down 70%-80%. Despite this, Buy Art Fair, the three-day Manchester event launched only two years ago by Moorfield [...]
Educated campaign for Merchants
Tuesday, July 27th, 2010Working with a client for a period of time has huge benefits. So when the leading private school, Merchant Taylors’ in Liverpool, wanted to target new parents we were able to use the knowledge built up since working on the rebrand a few years ago.
The brief was clear: raise awareness of the junior school in [...]
Socks that rock
Tuesday, July 27th, 2010Socks have had a bad press in the past. So when the entrepreneurs behind Socks for Happy People asked us to create a brand and help launch their ethical sock products, we were head over heals (with socks on).
According to Socks for Happy People director Richard Taylor, they “wanted a strong brand from day [...]